UNM BRAND PHOTOGRAPHY
From March of 2018 to May of 2020, while working at University Marketing and Communication, I contributed over 7,000 edited high resolution photographs to The University of New Mexico's image bank! That number doesn't even include internal projects or projects for higher-up departments like the UNM President's Office or the UNM Honors College Dean. I also became a master of the image bank (internally referred to as the brand asset library) uploading and navigating the complex file management system.
From conceptualizing projects and bringing them to life to the candid moments in the daily lives of Lobos, there's always so much to celebrate and share at UNM!
By intentionally and thoughtfully integrating diverse ideologies and student backgrounds, these images tell the story of who we are and represent much more than just a brand.
Here are a few of my favorites photos!
UNM TAOS KLAUER CAMPUS (BRANCH CAMPUS)
UNM TAOS CIVIC PLAZA CAMPUS (BRANCH CAMPUS)
SOMOS ABQ (CO-SPONSORED BY UNM)
UNM FRESHMAN CONVOCATION
UNM SILENT LIGHTS (HOMECOMING DANCE/EVENT)
UNM FIESTAS (SPRING MUSIC FESTIVAL)
By uploading my images to the brand asset library, this allows departments to freely use them as a visual tool in University-related marketing materials. I see my images all over campus on banners, in brochures and flyers, and even on social media! Here's a few samples I've collected.