PROFESSIONAL PORTFOLIO: DION'S
Even as a kid I loved Dion's! Working as the Marketing Content Coordinator was an exciting way to share everything wonderful about supporting a local business that has the best pizza & Ranch on the planet.
From working at Dion's, I deepened my understanding of social media, graphic design, photography, leadership, and social media strategy using an editorial calendar with channel-specific tactics.
One of the most important tasks in social media is engaging and responding to customers and fans on the platforms we use. I planned, crafted, delivered, and optimized written and visual marketing content to 120,000+ social media followers on Instagram, Facebook, and Twitter. This generated 330,000+ social media engagements and 2,200+ new followers during FY21.
Additionally, I am trained to consider societal and cultural concerns when evaluating visual media aesthetics and virtual landscapes.
Here are some of my favorite projects!
Below is a sampling of press releases I wrote. These, in addition to positive media relations, resulted in 47 media coverage pieces during my time at Dion's. Notably from Forbes, Food & Wine Magazine, and local outlets including Albuquerque Business First, Albuquerque Journal, and KRQE.
COPYWRITING - Dion's Pizza & Pasta Sauce jars
I really enjoyed writing the label copy for the new jars! In FY21, 9,607 jars of sauce were distributed.
Drum roll, please! The award for the “Most Versatile Ingredient” goes to Dion’s Pizza & Pasta Sauce! While not every concoction experiences the same fame as our dear friend Ranch, the California tomatoes that make up our sauce prove they can make any meal hearty and full of flavor. From go-to spaghetti and pizza, to eggplant parmesan, stuffed bell peppers, meatloaf, and ratatouille, you have a million and one award-winning meal opportunities in your hands.
COPYWRITING - Dion's Chipotle Ranch bottle
From the High Desert Chile Circuit comes a Ranch dressing so fiery, creamy and delicious, people call it the Rodeo Star of Ranch. With raw, brute strength, Dion’s Chipotle Ranch ropes in all the wildest flavors the Old West has to offer. Chipotle Ranch is as legend-dairy as it is talented. Try it and you’ll agree, nothing compares to the championship taste of Chipotle Ranch. We even have the belt buckle to prove it.