PORTFOLIO: UNM GRAPHIC DESIGN

Silent Lights 2023 - Project Management, Installation, Concepts, & Graphic Assembly


For Silent Lights 2023, I collaborated with key stakeholders to coordinate and execute the event, including the Director of University Marketing, Ethan Rule; Creative Services Manager, Debra West; Marketing Assistant, Matthew Saavedra; ASUNM Student Special Events; and the UNM Student Activities Center.


Award: Excellence in Special Event Print Collateral, Graphic Design
University & College Designers Association (UCDA) Design Awards Show, 2024


As a Project Manager, I:

  • Helped select the team to create the installation, UNM Masters of Architecture Alumni Kaitlin Kerl and Justin Grove.
  • Oversaw the budget, production, installation, event interactions, and removal.
  • Incorporated the installation into a visually compelling theme: Neon Bosque.
  • Managed the timeline, deadlines, photography/videography shot lists, and staff assignments.
  • Decided and placed promotional item orders, including volunteer t-shirts, holographic sticker designs, bandanas, and LED light batons.
  • Developed a promotion strategy with Institutional Social Media Manager, Sarah Carsrud, which included:
  • Social media graphics and posts
  • Digital signs across campus
  • A toolkit for cross-promotion across campus


Creative Design:

  • Primary illustration credit goes to the incredibly talented Matthew Saavedra.
  • Together, we workshopped, revised, and executed the designs.
  • I assembled his illustrations into designs for flyers, social media posts, standing banners, and event signage.


Outcome:

Lobo Day 2024 - Project Management, Concepts, & Graphic Assembly


I worked with the Director of University Marketing, Ethan Rule; Creative Services Manager, Debra West; Senior Multimedia Design Specialist, Melanie Westfall; ASUNM Lobo Spirit; and UNM Student Activities Center to coordinate and execute Lobo Day 2024.


Award: Silver in People & Portraits Photography Series
Photography by Brandon Bennett
University & College Designers Association (UCDA) Design Awards Show, 2024


As a Project Manager, I:

  • Helped select the space theme
  • Managed the timeline, deadlines, photography/videography shot lists, and staff assignments
  • Decided and placed promotional item orders
  • 395 t-shirts, 5 vinyl sticker designs, 2 holographic sticker designs, 400 11''x17'' posters, & 2 4'x4' standing boards
  • Developed a promotion strategy with the Institutional Social Media Manager, Sarah Carsrud
  • Social media graphics and posts
  • Photographs of the shirts to tease the event, done by Brandon Bennett
  • Digital signs across campus
  • Toolkit for cross-promotion across campus
  • Identified, invited, and coordinated 10 organizations to participate
  • Updated and designed the 2024 Lobo Day website page with Vincent Narducci
  • loboday.unm.edu/2024/

Creative Design:

  • Primary illustration credit goes to the incredibly talented Melanie Westfall.
  • Together, we workshopped, revised, and executed the designs.
  • I assembled her illustrations into designs for the stickers, photo booth's printed strips, flyers, social media posts, standing banners, and event signage.

Outcome:

Welcome Back 2022 - Mark Design & Toolkit


For the 2022 Welcome Back campaign, I created a distinctive mark incorporating the pre-existing Lobo statue illustration. This mark was shared with all marketing and communications stakeholders across campus to create a unified campus-wide campaign.


As a project lead, I:

  • Designed the mark featuring the pre-existing Lobo statue illustration.
  • Developed a comprehensive toolkit to guide the proper use of the mark.
  • Managed the distribution and implementation of the design across campus.

Graduation 2022 - Mark Design & Toolkit


For the 2022 graduation campaign, I created a distinctive mark incorporating the phrase "class of" and the number 22. This mark was shared with all marketing and communications stakeholders across campus to create a unified campus-wide campaign.


As the project lead, I:

  • Designed the mark.
  • Developed a comprehensive toolkit to guide the proper use of the mark.
  • Managed the distribution and implementation of the design across campus.

Billboard design & photography - I25 & Camino

Billboard Design & Photography


For the 2022 graduation campaign, I designed a billboard that was prominently displayed on I-25 and Camino. In addition to designing the billboard, I also took the photograph used alongside the Class of '22 mark.


As the designer, I:

  • Created the overall design concept for the billboard.
  • Captured the photograph featured in the design.
  • Integrated the Class of '22 mark to celebrate the graduating class.
  • Ensured the design was visually striking and effectively communicated the celebratory message.


Program Cover Design & Photography


For the 2022 graduation campaign, I designed the program cover distributed at the graduation ceremony. The original photograph had a stucco background, which I extended to provide contrast for the text. Above the portrait of the graduating student, I included the mark and the text "Spring Commencement." The back design remains consistent each year, featuring the alma mater, guidelines for guests, and the University logo.


As the designer, I:

  • Created the program cover design for the graduation ceremony.
  • Extended the stucco background of the original photograph to enhance text readability.
  • Integrated the "Spring Commencement" mark and text above the student portrait.
  • Ensured the back cover adhered to traditional elements, including the alma mater, guest guidelines, and university logo.

Lobo Day 2022 - Graphic Assembly & T-Shirt Design


For Lobo Day 2022, I combined illustrations from my team members to create a cohesive set of digital signs, flyers, posters, and a commemorative shirt. This shirt was sold at the UNM Bookstore and sold out within one week of the launch!


As a layout designer, I:

  • Integrated various illustrations into a unified design theme.
  • Created digital signs, flyers, and posters for event promotion.
  • Designed a commemorative shirt for Lobo Day 2022.


Illustration Credits:

  • Piñata graphic by Jon Sanchez
  • "Lobo Day 2022" graphic by Josiah Garza
  • Confetti by Josh Valenzuela

Women of Influence - Half-Page In the Albuquerque Business First


I worked with the Creative Services Manager, Debra West, to design this layout.